We recognized that existing art sites heavily limited the type of content and categories they list.

All too often they have fees associated with being a member.

Worse yet, they frequently require participants to pay a commission when art is sold.

Most importantly the Internet is simply underserved by art sites which The Artist Source is designed to resolve.

In this process consumers are offered one amazing site, providing them with unprecedented access to art and art-related services.

The Artist Source provides its members and consumers with:

• A broader base of categories defining what art is
• The ability to attract a larger audience

Existing art sites limit their content, which is the complete opposite of what art is about.

Art is not about limitations -- it's about endless possibilities.

Thus, The Artist Source expands the definition of art, creating one comprehensive site.

An expanded definition of art starts with the list of art by The National Endowment For The Arts and includes creative foci that broadens this definition.  We consider art to be defined by this list and Sub Categories exist within each heading. 

As part of re-defining art, the site exhibits just how comprehensive it is.  It includes but is not limited to:

• Listing every University, College and specialty High School listing one if not more of the categories re-defined as art in the entire world.
• We list every Museum globally.
• Every Art Gallery throughout the world.
• Every art, photography, dance and culinary contest globally.
• And every festival throughout the world.
• The site also includes blogs, relevant articles and chat rooms.
• These lists are constantly updated so as to remain current and relevant.

The Artist Source has a comprehensive strategy to establish itself, including but not limited to Social Media, Direct Solicitation, Print and Radio, and Grass Roots outreach.

Grass Roots may be the most important and exciting approach in launching and establishing traction quickly.  While there are 10s of millions of US college students, over 10 million students can be reached just in the nation’s 10 largest cities and over 15 million in the 25 largest cities in the country.

Establishing traction through the Grass Roots Campaign will consist of handing out flyers for the site in these 25 cities, over a 60 day period.  If we calculate a response to the Grass Roots project similar to direct mail efforts, we can assume 2-3% conversion.  This works out to 300 – 450,000 students joining the site.  The following 30 days will be committed to visiting schools/cities in a global outreach process.  Europe, Asia, Australia, the Caribbean and Africa will all be reached out to, through the "Grass Roots" campaign. Meeting the goals of cost of the grass roots campaign averages $3,000 per US city and $5,000 per International city. The campaign will continue even after all initial goals are met. Students change annually and repetitiveness helps establish recognition and imbed branding.

It is our contention that within the 90 day period of outreach through the Grass Roots program, both a direct mail comparative and word of mouth, will generate over a million members within a six month period – during the last quarter of year one and the first quarter of year two.

Kenneth J Kaufman | CEO

• Experience in social services and financing
• His art is regularly commissioned
• His expertise is in the developing of the mission and vision of the company and generating outreach on a broad scale
• One of his primary skills is finding savings and efficiencies in running companies

Jeffrey J Otey | COO

• Classically trained musician
• Performs locally with various ensembles
• He is also a Business Analyst for a large financial corporation focusing on platform management and user experience
• His background is in finance