The Experience Resorts, LLC

All-inclusive event-based affinity beach resorts


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That company went on to generate, measure and monitor more than 2 billion video views per month for sale to multi-national advertisers.

Now he's ready to bring an even greater level of success to affinity travel.

The Experience Resorts is a new brand of all-inclusive event-based affinity beach resorts

Relies on disruptive technology to attract large groups of socially connected people who:

  • Pay far in advance
  • Stay for a week
  • Come as a group
  • Pay for an all-inclusive experience

The result is a sizable improvement on traditional hospitality margins

How many affinity groups do you think there are?

Would it surprise you to learn that there are tens of thousands of affinity groups with more than 200,000 members?

What if I told you all of those groups and all of their members were accessible via APIs?

You might think that traditional hotels and resorts would not be
conducive to servicing their needs.


Thus, affinity groups rely on cruise ships,
which they lease.

The Experience Resorts is solving all of these problems by building a series of resort destinations that:

The Experience Resorts has built a ground-up approach that is as unique and specific to our guests as WeWork is to its business customers.

We aren't going at this blindly. We have conducted extensive research and a number of tests to prove our concept.

Looking at cruise ships, they were the early target for affinity group travel. They offer event-driven and socially connected experiences.

We are taking affinity group travel to a whole new level.

We are highly focused on our master plan, which will truly reach, compel and excite our target.

We spent approximately five years studying this space, during which time we conducted more than 200 interviews of affinity guests.

Our team also tested the concept by leasing a 280-room resort 14 times.

Affinity groups have created one of the world's biggest and fastest-growing markets.

These individuals aren't simply passionate about what they love –
they eat, drink and breathe their groups.

The return rate is simply phenomenal: 70% year-over-year!

That rate of return is otherwise unheard of in the world of hospitality and events.

To be clear, affinity travel is an actual segment of hospitality that's growing tremendously every year.

It's typically dominated by the cruise industry simply because cruise ships can cater to the pure entertainment purpose of these guests

Of the few land-based resorts that have attempted to enter this space, there are zero with available rooms. They are sold out all year! And there is no test whatsoever for the affinity segment.



There is a test on hotel businesses that can reach a 40% margin, and it has shown that only the ultra luxury brands like Six Senses,
The One and Only and Aman are able to achieve such an incredible margin.

However, they can’t scale beyond a boutique size.

The Experience Resort has not begun to test how big our resorts can grow.
But the affinity segment has been tested to 3,000 rooms on cruise ships.


Thus, we not only achieve a 40% margin (by not relying on online travel agencies, which snagged 22.9% of the entire hospitality haul last year), but we can do so on a scale much grander than boutique luxury hotels.

Jak Severson | Chief Executive Officer

  • A digital media marketer for 10+ years
  • Raised more than $25M in financing to found and run leading companies in Asia and USA
  • Generated more than 2 billion video views per month
  • Executed major campaigns for Fortune 100 brands including Ford, P&G, Unilever, Samsung, Kimberly Clarke, Mars and more
  • Pioneered television branding innovations that became industry standards worldwide
  • Former CNN TravelGuide Correspondent and Producer

Gert Noordzy | Chief Operating Officer

  • Former Regional Director of Operations, Pre-Opening and Operations Support, Wyndham Hotels
  • Former General Manager, Intercontinental Hotels Group
  • Former General Manager, Accor
  • Former VP of Projects, Golden Tulip Hotels
  • Author of “Project Management of Hotel Opening Processes”

Duane Elledge | Chief Financial Officer

  • Former Brand President, Wyndham Hotels and Resorts, USA and Canada
  • Former Vice President, Field Operations, Wyndham Hotels and Resorts
  • Former Executive Vice President, Wyndham Hotels and Resorts
  • Former EVP & Chief Retention Officer, Wyndham Hotels and Resorts
  • Former SVP, North American Group Operations, Wyndham Hotels and Resorts

Maxwell Zetlin – Chief Concept Officer

  • Vice President, Entertainment, Okada Manila
  • Former Executive Director, Property Marketing, Okada Manila
  • Former Director of Nightclub and Beach Club Operations, Tiger Resort, Manila
  • Former Floor Manager, MEGU Restaurants
  • Former Operations Manager, Marquee Nightclub and Day Club, Tao Group

Robyn Pratt | Brand Director

  • Director, Mocinno – The Hospitality Management Company
  • Former VP, Brand Management (W Hotels, Le Meridien) Starwood Hotels and Resorts
  • Former General Manager, Sheraton Noosa Resort
  • Former Senior Director, Six Sigma and Operational Innovation, Starwood Hotels and Resorts

Kristopher Munn | Construction Director

  • Executive Head of Construction for 1000 room Okada Resort and Casino; Manila, Philippines
  • Development Director for 850 hectare masterplan; Cam Ranh, Vietnam
  • Project Director for Asia’s largest indoor theme park, King Leo’s Kingdom and Resort; Shijiazhuang, China
  • Construction Development Director, Hanging Gardens Resort; Ubud, Indonesia

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