TheSkinny

Newsletter provides reliable, smart and entertaining health & wellness...


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TheSkinny: Fast Facts

Meet TheSkinny: A direct-to-consumer media company whose first product is a weekly newsletter providing a no-BS, witty take on fitness, food, health and nutrition. 

The Opportunity: There has been a massive shift in consumer media habits, in that readers prefer free, “bite-sized” content delivered through a unique, trusted voice. This has given rise to the modern media economy—where having a direct relationship with consumers creates tremendous value and opportunities.

THE PROBLEM WITH THE CURRENT INFORMATION LANDSCAPE

What We Value

Physical /mental health, weight loss, and dieting can be sensitive subjects, but they don’t have to be! As we say…Health is Wealth, and our goal each week is to provide inspiring, and actionable, information that will improve your life.  

The Platform

Accessing our weekly newsletters is easy and fast!

TheSkinny offers covers a large range of topics within the health & wellness landscape, such as:

Traction and Subscriber Acquisition

TheSkinny has already established a consistent weekly newsletter that boasts impressive early traction and cost-to-acquire subscribers:

Audience

SUBSCRIBERS’
INTERESTS

  • Actionable tips and how-to’s for healthy body composition
  • Healthy food trends, new recipes, nutrition news
  • Inspiration about living a happier, healthier life
  • Simple everyday hacks to improve overall wellbeing
  • Fitness & wellness-related travel news and ideas
  • Fashion & beauty as related to health and fitness 

TARGET AUDIENCE



Meet
The Team

Founded/led by Todd Nelson, the co-creator and executive producer of TV hit The Biggest Loser and Extreme Weight Loss,  this seasoned team of media executives have invaluable experience within the health and wellness market.

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