Ube Funded

Affordable and Intuitive Home Lighting Control on Your Smart Phone

3
Funded!
$760,650
Fundraise Status
Closed
Goal Amount
$750,000
Amount Raised
$760,650

An App to Light the Way

Ube brings the ultimate lighting control solution to the masses. By building dimmers and outlets that are smart objects in and of themselves, we have created a system that is elegant, intuitive - and inexpensive.

But a smart device without an intuitive app is only half of an solution.  At Ube, we've created  an amazing app that allows you to control your lights and your electricity simply and untuitively.  By using gesturing, we've created an experience that is elegant, uncluttered and easy to learn. 

Our smart devices and smart phone app interface to provide not just the ability to control lights, but also to monitor electricity usage and even receive notifications when a bulb has burnt out!

Control Your Lights and Appliances From Your Smartphone

Ube (“yoo-bee”) makes lighting and appliance control easy and affordable.  Our Wi-Fi enabled Smart Dimmers, Smart Plugs and Smart Outlets are competitively priced, easy to install, and provide the incredible convenience of controlling your lights from your smart phone from anywhere in the world.

In The Press

Click on the image to read article

An Untapped Market

There are over one billion dumb light switches and outlets in homes and businesses across North America. However, for the "one percenters" who can afford custom home electronics, lighting control is the third most popular home control system. Homeowners want light control, but until now it's been too expensive, too complicated and requires a professional installer.

Advanced Technology Adds Intelligence and Connectivity

By harnessing the ubiquity of wireless internet and existing microprocessing technology, our innovations will change the way you light your home.

Ube products use the latest WiFi technology, the most advanced 32-bit microprocessor technology with reliable firmware and open source operating systems. By leveraging this technology we are able to provide you with superior performance, low power consumption and low prices.

Key Features and Benefits

Ube WiFi Connected Smart Light Dimmer. Ube's smart dimmer connects easily to your home WiFi router and allows you to control your lights from our smartphone app either while you are at home or away - anywhere you have a WiFi connection. Built-in sensors can detect your approach and backlight the switch. The capacitive multi-touch interface used on your smart phone screen is implemented on our dimmer - allowing you to control one, several, or all lights from any dimmer using intuitive gestures.

Control Your Lights From Your Smartphone. Ube has an intuitive app for your iPhone or Android phone. From this app you can easily:

• Adjust lights from your smartphone anywhere in the world that you have an internet connection
• Easily create scenes for times of day, or events like parties or more
• See if lights are on or off without having to go into the room
• Turn all the lights on or off at once

Control Several - or All - Lights at Once.

If you install multiple Ube Smart Dimmers you can program them to operate from one button. The MyUbe app allows for easy programming of scenes to suit your lifestyle.

The MyUbe app automatically adds new rooms or light switches to your app whenever you install a Ube Smart Dimmer.

Never Come Home To a Dark House Again.

We all like it that our garage light turns on when we open our automatic garage door. Now you can easily turn on your front porch light, hallway light and kitchen light as you arrive. Enter your home safely and securely.

If you hear a bump in the night, one button will turn on all your lights easily and safely. Data shows that the number one deterrent to crime at night is lighting.

Easy to Install and Configure. The Ube Smart Dimmer installs into your wall just like any other dimmer. Just disconnect your old switch or dimmer and wire in the Ube Smart Dimmer. It handles up to 1000W light.

Once installed, the Ube Smart Dimmer easily connects to your WiFi system within a few minutes. Your MyUbe smartphone app automatically updates itself when you add a new Ube Smart Dimmer.

Controls Any Dimmable 120V Bulb. The Ube Smart Dimmer handles common incandescent, fluorescent or LED light bulbs. If your bulb is designed to be dimmed, we can dim it.

Measure Your Electricity Usage. We've built sub-metering technology into each Ube Smart Dimmer. Sub-metering is a tiny electric meter inside your switch. This means that we can accurately measure how much electricity is being used by each light switch. Ever want to know how much does it costs to leave your lights on all day? Or how much money you’d save save if you dimmed your lights to 90%? The Ube Smart Dimmer measures this.

Get Alerts When a Bulb Burns Out. Sub-metering technology can even detect when a light bulb has gone out - and notify you to replace it.

How To Install the Ube Smart Light Dimmer

You install the Ube Smart Dimmer just like any other dimmer. Simply remove your current switch or dimmer and wire in the Ube Smart Dimmer with just two wires. Following our simple instructions, you can connect it to your WiFi and gain smart phone control of your light within mere minutes. You can easily control lights from the dimmer as well. Just slide your finger up or down on the touch panel for raise or lower the lights. Use two fingers to control multiple lights. You can even use a pinching motion to turn on or off all the lights in your house easily from one switch.

On Target For More Than $1M in 2014 Revenue

The Ube team has been hard at work on this dimmer for almost a year. In this short time we have achieved impressive traction and had remarkable success in bringing our home automation devices to a broader market base. Our accomplishments so far include:

Over $350,000 Revenue Since March 2013

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28th Highest Kickstarter Raise in Technology Products

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$1000 Per Day in Sales in May 

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Over 1500 Customers Since March 2013

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Signed Amazon.com as First Volume Reseller

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Over 200 Dealers Eager to Resell The Product

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Winner of 2012 Demo Startup Peoples Choice Award and $1M in IDG Advertising

Anticipated Success

We are highly optimistic about reaching our current projections. This year we anticipate sales of 22,000 units, for $1,100,000 in revenue. In year two we anticipate $6,000,000 in sales, and in year three we expect $30,000,000 in sales.

Though we have yet to spend a cent on marketing, we have sold over 5,000 units since March, equaling $380,000 in pre-orders. With production slated for October or November of this year, and a press release scheduled for September, we anticipate rounding out the 4th quarter with sales booming.

A Seasoned and Successful Team

Utz Baldwin

A leader and expert in the connected home industry. 


Utz is a 25 year veteran in the custom installed home electronics market. For the last 5 years he was the on the board of directors and CEO for CEDIA - the trade organization responsible for the global connected home industry.


Glen Burchers

A technology expert in consumer electronics and the internet of things 


Glen is a 25 year veteran of the consumer electronics market with experience in semiconductors. Most recently Glen was an executive at Freescale focusing on the Internet of Things and bringing intelligent connectivity to appliances and consumer electronics. Glen has 6 successful startups under his belt.


Chris Weaver

Serial entrepreneur with experience in a variety of high-tech very-early-stage start-ups ranging from videoconferencing to energy management. 


Chris co-created the world’s first PC-less videoconferencing system, the Polycom ViewStation, redefining the industry. He co-founded and sold a web services startup, Paros Software, tripling shareholder value in less than one year. At VTEL, he developed a method for sharing presentations during videoconferences, establishing the industry standard. He also has a patent for Energy Management from Zome Energy Networks.


Danny Kupersztoch

 


Danny was recently CTO for Cortexa Automation. He has a decade of experience in the consumer audio and home automation industry. Danny manages Ube's technology development.


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