UniversityParent

Guiding students & parents toward everything needed to succeed i...


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Falling retention rates are especially sad when the necessary resources exist but students and their families fail to discover them in time or put them to best use.

University Parent is a media and technology company that specializes in providing real-time, one-stop-shop resources to parents and students.

From expert tips to to timely reminders, from sharing information to answering college-related questions, the platform provides solutions that enable them to successfully navigate from high school to college graduation.  

Building community between parents, students, the university and relevant businesses

Turning information into online, guided, actionable steps

Addressing concerns frequently overlooked (e.g. off-campus housing, registration dates, monthly expenses)

College.Guide enables students to stay in school and graduate on time.


Naturally, parents want to give their child the best opportunity to succeed – help them to choose the right school and programs, avoid student debt, and support their transition into adulthood (without overstepping bounds, as much as that is parentally possible). And no counselor has the time to equip each student with a customized plan.

Information empowers families to make clear decisions. Here is a look at what UniversityParent offers:

detailed information on 2,300 four-year public and private schools at universityparent.com

a library of content with over 10,000 relevant articles

weekly email newsletter with timely, relevant and newsworthy info

top-rated book for first-year parents

community of parents sharing stories

Our resources answer almost any question parents or their student may have – from locating hotels near campus to student housing, jobs, textbooks, study abroad programs, scholarships, and more.

Drawn from our deep understanding of the common experiences of all the parents and schools we have served over the years, we provide the information that helps both parents and students to feel more confident in their decision making. UniversityParent gives parents the knowledge they need to continue offering advice and support to their student.


Parents, students and universities all crave support, connection and advocacy for themselves and each other. By consolidating information onto one trusted platform, access to one another is improved and relationships are strengthened. Ultimately, the student’s college experience improves and the likelihood of achieving goals increases.


Parents love University Parent because–

  • It’s comprehensive, timely, relevant and newsworthy
  • It’s accessible
  • Service delivery is easy and seamless
  • They feel seen, heard and mentored


Students appreciate UniversityParent because it enables to pursue their paths independently while also feeling supported.


Universities already furnish considerable resources. UniversityParent helps families take full advantage of their offerings. When students succeed, retention rates rise and costs fall – and there’s no better way to recruit more students than to demonstrate student success.



Academic advisors can turn to UniversityParent to supplement their work.


Having successfully connected parents to the information that they need and having proven indispensible to fostering healthy relationships, UniversityParent is now concentrating efforts on the development of an online guided solution, which will deliver actionable, bite-sized help.

In other words, a ‘Checklist Manifesto for students’ will walk students through what they should do next by sending timely, contextually relevant information.

These 52-week content programs will also include insider tips, covering topics such as why this is the semester to take your GRE and why submitting your housing deposit should be the first thing you do after receiving your acceptance letter. Insider tips will match to relevant revenue opportunities. For instance, a link to test prep help to accompany the GRE call to action.

Three schools have partnered with UniversityParent to roll out a pilot program. Once testing is complete, subscriptions for programs will be made widely available via digital web platform and mobile app.

  • Dramatically improved experience for parents and students
  • Higher college retention rates through constructive parent involvement

Started over 10 years ago, UniversityParent quickly grew into a successful business, helping schools create content that would reach parents. Before selling the license to their print publishing operation, the company had reached $2 million in annual revenue.

The shift to digital content and incorporation of new technologies will make UniversityParent a vital player in the education field for years to come.

UniversityParent content has been featured in thousands of publications, and the company has been spotlighted on major press outlets, including Forbes, Business Week, the Huffington Post,  and Inc.

The Gates Foundation also named UniversityParent Founder Sarah Schupp a “Player to Watch” in Postsecondary Education.

Next up: continuing to reach out to universities and parents to have them participate in the early beta tests of the new guided solution.

Want to learn more about UniversityParent and what they have planned for the future? Make sure to request access to the Business Plan tab of the profile to find out how you can get involved!


Sarah Schupp - Founder & CEO
Sarah Schupp began UniversityParent by producing a parent guide for the University of Colorado at Boulder. Her progress with the company earned her recognition in Inc. Magazine's Top 30 Entrepreneurs Under 30, Businessweek's Top 25 Entrepreneurs Under 25, and as one of the Denver Business Journal's Top Women Under 40. She serves on the Board of Trustees for the University of Colorado, and on the Chancellor's Strategic Advisory Committee.

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