The main problem we see in the startup industry is that while these are new companies there are so many small nuances that startups have to endure in order to succeed. There is a one size fits all mentality in the accounting world that startups need to live within their accounting box and this just is not the case. Startups need expertise from accounting professionals who have lived in the startup world and know what it takes to succeed. This is an underserved market. 

Our solution to the issue is to provide a hands-on approach without having startups incur additional costs. Each month for a financial close will be standardized and be GAAP compliant. We will provide analysis per month after each close. Being startup experts we will provide consulting help at most hours of the day and will sit in for any client for any situation to help them become successful. Other accounting firms will not do this. We are hungry for their success. 

The main advantages over the current alternative or any other competition are the fact we are relationship-based, are hands-on with each client, and do not corner the client into long term contracts or special one-off accounting software.