SaaS that turns social passion into action


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WeeGreen: Overview

WeeGreen is a software as a service (SaaS) company that turns social passion into action by mobilizing businesses, communities, universities and NGO's to achieve their grassroots outreach goals. Uniquely designed for peer-to-peer grassroots outreach
WeeGreen's "Campaign app" is connected to an integrated and curated marketplace in order to accelerate the adoption of green products and services.

WeeGreen’s intuitive, step-by-step grassroots outreach application bundles a number of sophisticated outreach and communications tools into one comprehensive on-line and on-the-ground outreach platform that directly leads companies, communities, organizations and individuals to achieve their sustainability goals. 

The Green Problem

Business as usual is no longer acceptable, clean is the new cool. As such, many established enterprises and institutions are proactively seeking ways to improve both their environmental footprint, and public and investor perception of their environmental moral character.

As this is a global societal transition, players in every market are being forced to either put up or shut up when it comes to environmental efficacy, and those who decided to simply shut up are being left by the side of the road as the economy evolves.

Those who decide to do something about this growing social need immediately become aware of the powerful effects that honest environmental engagement can have on both public and investor perception, and the bottom line. The first is buoyed, but not always the second.

Sustainability efforts can be expensive, time-consuming and distracting to the core business. In many cases companies and organizations have to develop tools and programs in-house, at considerable cost.

The WeeGreen Solution

WeeGreen’s “Campaign in a box” ensures that companies have all the tools they need to launch a successful sustainability effort on day one – with no development and testing, overhead or delay.  Stop thinking about how to engage – and start engaging!

Our suite of on-line services is being utilized by many different companies and communities to achieve their sustainability goals through grassroots engagement.

Our platform is so valuable that instead of losing money and time on environmental stewardship, our clients are actually able to turn grassroots organic engagement into growing revenue.

The upshot is that businesses, schools, municipalities and churches can all benefit from the social passion for sustainability that is on the increase.

How It Works

Communities, companies and organizations can start using the co-branded WeeGreen digital platform for free to run their local sustainability campaigns. And the integrated marketplace makes it easy for participants to take action – by making purchases for a more sustainable home or business.

WeeGreen is a subscription service.  After an initial free period the user is charged a monthly fee.

20% of the net revenue from the marketplace sales is shared with organizing groups, ensuring a continued customer base.

Each campaign “dashboard” provides key performance data, showing money raised, environmental impacts, etc.  

Traction & Accomplishments

Meet The Team

Brian F. Keane, Co- Founder & CEO
2017's "CEO of the Year", Keane is a former presidential campaign advisor and congressional aide with an extensive and cutting-edge background in communications, management, and organizing. In 1992 Peter G. Peterson, Chairman of The Blackstone Group, hired Keane to launch The Concord Coalition, Peterson's operation dedication to federal deficit reduction. Since 2002 Keane has served as President of SmartPower, a Washington, DC-based renewable energy, and energy efficiency community outreach and marketing organization. He is also the author of the highly acclaimed book, Green Is Good: Save Money, Make Money, and Help Your Community Profit From Clean Energy (Lyons Press, 2012).

Antonia “Toni” Bouchard, Co-Founder, & President
With an MBA from Columbia University, and the former Renewable Energy Advisor for Arizona Public Service (APS), Arizona’s largest and longest-serving utility, she has a bottom-line business drive towards achieving sustainable goals. Bouchard was the Director of Marketing and Business Development for Vermont Energy Investment Corporation (VEIC) helping the organization be positioned to win the franchise for delivering energy efficiency savings in Vermont.  Bouchard most recently served as the Chief Operating Officer of SmartPower where she oversaw all SmartPower programs including Solarize Campaigns in Connecticut, New York, Massachusetts, Rhode Island, New Hampshire, South Carolina and Pennsylvania and was the Project Manager for two U.S. Department of Energy contracts to study peer-to-peer outreach for increasing adoption of solar energy with Yale University.

Abnesh Raina, Co-Founder & Digital Strategist
Abnesh Raina, the former CEO of PlumSlice Labs, is passionate about developing innovative, multi-channel technology solutions that bring tangible value to companies. Prior to founding PlumSlice, Abnesh held CIO and VP level positions with Restoration Hardware, B/E Aerospace, and AMS (acquired by Baker & Taylor), and was a software developer for Williams Sonoma and Manhattan Associates. Abnesh has an MBA from Columbia Business School in NYC and a BS in Computer Engineering from the University of Pune in India.

Jud Hill, Co-Founder
Mr. Hill has served as a Managing Director over the last 15 years with the Texas Pacific Group, The Halifax Group, and NGP Energy Capital Management. Formerly, he was a Managing Director with HSBC, where he oversaw the firm’s Water and Industrial Services Investment Banking practice.  He also served in executive management positions with Atlantic Richfield and Westinghouse Environmental Services. Mr. Hill holds a BS in Biology and Chemistry from Edinboro State University and a BS and MS in Environmental Engineering from the University of Pittsburgh. He serves as a Trustee of the Water Keeper Alliance.   

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