Xicama™ was created by award-winning mixologists Bar Lab & Celebrity Nutritionist Mona Sharma (Founder & CEO) and is the intellectual property of IQ Foods International Inc. Mona’s clients include high-profile people from all around the world. Notable clients include Will Smith & family and Julianne Hough.
CELEBRITY & REACH
Mona is personal nutritionist to Will Smith and many other celebrities. She has been a recurring guest on The Doctors and Red Table Talk, and has worked very closely with some of the leading doctors in the country including Dr. Mark Hyman.
MONA SHARMA - NUTRITIONIST
Before we dive into the core problems we are solving with our product, we'd like to take a moment to highlight our founder and CEO, Mona Sharma.
A dynamic leader and entrepreneur in the health and wellness industry, Sharma works with high-profile clients all around the world, including Will Smith and his family, Julianne Hough, and Property Brothers star Jonathon Scott. They are among the celebrities that, through Sharma's guidance, have been able to attain a healthy lifestyle that suits their need and goals.
Sharma also has a recurring role on the Facebook series Red Table Talk, which profiles her work with Will Smith, as well as the entire Smith family’s healing journey.
Having grown up living on an Ashram, Sharma has seen firsthand the power of food and mindfulness to heal. Her approach is rooted in this philosophy and inspires her research into the gut microbiome and its impact on our health and happiness.
Each day millions of people across the country drink fluids that include:
Not surprisingly, Red Bull has all of these qualities, yet sells millions of cans a year.
It's time for that to change. It's time for consumers to have an
outstanding and healthy drink they can count on and enjoy.
WHY WE’LL LEAD
Xicama™ has a wide range of ready-to-drink beverages that are delicious on their own or as cocktail mixes.
And, because of its wellness focus, Xicama™ is at home in the fast-growing segment of alt-beverages, such as kombucha, seltzers, RTD herbal teas, and cold-pressed juices.
The growth of alt-bevs is driven by Millennials, our target demographic.
Millennials have made social media a competitive sport - showcasing that they are citizens of the world, seekers of new experiences, and “multi-viduals” with a relentless quest for “maximizing”. However, this competitive mindset leaves them feeling unfulfilled, wanting authentic experiences and to be their authentic selves:
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