Xprnc Media

In-Store Advertising to Media Consumers via Digital Signage & Mobile


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xprnc media fast facts

Xprnc Media has developed and deployed a digital communication platform that empowers advertisers and media retailers to engage consumers in-store through digital aerial signage and integrated mobile experiences.

Advertisers gain direct, engaging, interactive access to a highly-coveted target demographic at the moment when these consumers are out shopping.

Media retailers benefit from ad revenue streams while they market new products and deliver lasting impressions to their customers through an entertaining and well designed interactive shopping experience.

advertising's digital age

The digital age has transformed the way businesses and advertisers engage with their core customers.

Brand marketing has never been more competitive. The technology for intimate consumer engagement has never been more evolved.

Media retailers sell music, movies, tech, hardware, accessories, and all manner of accoutrements. When it comes to physical in-store marketing they know what they’re doing. They’re expert in facilitating engaging in-store customer connections.

But, when it comes to utilizing digital technology and managing state-of-the-art digital advertising & sales campaigns that fully leverage their foot traffic - media retailers lack the time, expertise, and scale to successfully execute these strategies.

At this same time, advertisers incessantly hunger for innovative new ways to impactfully, accurately, and efficiently deliver their message directly to their ideal target audiences.

Xprnc Media sees this as opportunity

xprnc media ad network

Our current clients include music & media distributors like The Orchard, Amped, Think Indie, and WEA (Warner, Elecktra Atlantic).

Advertisers also include local and regional merchants. And national brands like PONO, Neil Young’s company promoting its new high resolution portable player, and U-Turn Audio, which makes turntables for vinyl lovers.

Upon reaching the 50 store milestone, we’ll have achieved enough scale to enable us begin working with major labels like SONY, WEA and Universal, and to approach life style brands like Samsung, Under Armor, Red Bull, H&R Block, Budweiser, Nike, Travelocity, and Starbucks. Our goal is to be in 200 stores by end of year 2.

consumer data for advertisers   

digital-out-of-home advertising

Digital-out-of-home is reimagining the advertising experience

“The digital-out-of-home (DOOH) market is reimagining the classic advertising experience. What's novel about DOOH is that, unlike internet or mobile advertising, it allows advertisers to reach target audiences in a specific, real-world context instead of interrupting an internet user's online experience with an ad. It is focused on marketing to consumers when they are "on the go" in public places. Because it is location and context specific, the technology has the opportunity to give people the right message, in the right way, at the right time in a format that's automated, dynamic and interactive.”

"Nearly $4.5 billion is expected to be spent on DOOH advertising in the U.S. by 2019, an increase of approximately $1.2 billion from 2016. Zenith forecasts that DOOH will grow faster globally than all other buying methods, and Price Waterhouse Coopers predicts that DOOH advertising revenues will overtake traditional media spend in 2020, growing at a rate of 15% a year for the next four years.”

Digital Signage Connection
US DOOH Advertising Expands 10% in 2017

“DOOH media is the second-fastest growing ad medium because the industry continues to add value to the entire advertising equation by utilizing the latest digital media hardware and software with cutting-edge digital screens equipped with location-based networking and audience measurement capabilities. As consumers continue to access more media outside the home and use more ad-skipping & blocking technology, brands will increasingly turn to DOOH to engage target consumers near the point of decision."

DOOH Advertising by Facebook and Snapchat? You’d Be Surprised

“Digital-Out-of-Home advertising revenue achieved a historic high in 2016, according to the Outdoor Advertising Association of America. Approximately 25 percent of the top 100 spenders in the category are tech companies like Apple, Google, Snapchat and Facebook.”

Digital Signage Connection
DOOH and Mobile Are Converging

“In 2017, Nielsen revealed that DOOH ads prompted more online activity per ad spend than any other offline medium, with mobile technologies like NFC, AR and QR codes being used to drive sales and brand, … delivering the right message to the right person at the right time.”

the growing role of mobile in DOOH

xprnc media platform integration


Consumers visit their indie stores to find out what’s new in the bins, what’s being featured on the screens, encounter new sights and sounds, and spend money on the media they love.

Xprnc Media’s first campaign, Rise Above, is a unique marketing program for indie labels, up-and-coming artists, and established acts; providing a low cost and effective way to directly reach committed fans and staff tastemakers.

Campaigns reach consumers in-store at top indie retailers across the U.S. The program includes ads running on a 55-inch HD screen, instant mobile engagement through a mobile listening station showcasing the albums & artists, and providing release information, streaming media. and links to sites and social media.


Xprnc Media team principals have a 20+ year relationship with the members of the Coalition of Independent Music Stores (CIMS); which represents 50 of the top music and media retail stores nationwide, and operates the Think Indie marketing & distribution company.

Collaborating initially with CIMS and conducting a successful 2-year, 10-store pilot program, proved the viability of the concept and provided Xprnc Media  the opportunity to test and optimize:  its deployment methodology, in-store systems, national programming, digital networks, and trouble-shooting framework. It  is what secured XM's ability to expand to 50 stores and beyond.

Xprnc Media’s executive team also has longstanding relationships and solid agreement to deploy to two other media store coalitions representing 150 additional media retailers: the Department of Record Stores (120 locations), and the Alliance of Independent Media Stores (30 locations). We are already partnering with members of both coalitions.

Our networking backbone is provided by BroadSign International, the top-ranked global provider of digital signage software. BroadSign consistently ranks #1 in the market and is trusted by the largest, most prestigious media owners and advertisers worldwide. Xprnc Media has had an Executive-level relationship with BroadSign for the last three years. And XM was the first, and still is the only, company to integrate mobile engagement in conjunction with BroadSign's networking platform.

xprnc media management team


Designed, built, and deployed TouchMedia, one of the nation’s largest networks of digital media stations -Tower Records had four TouchStands in every store with over 500 more units at indie retail. Developed an application for managing and tracking music promotion campaigns; leading to the formation of Indiego Promotions. Founded jazz record label Synergy Music and Synergy Distribution. Co-founded and led business development for the Pypeline digital media platform, working with Universal, SONY, WEA, and Microsoft. Head of Business Development for VitalAds, a fully-automated banner ad yield optimization system. Digital media consultant for artists, record labels, media distributors, and media industry entities like Backlash Solutions, Tekked, and CIMS. 

30 years experience designing and producing entertainment and application software. Produced: Shanghai for Activision and Tetris for Spectrum HoloByte; both games are in the pantheon of evergreen computer games. Designed & produced: Ishido (in the MacUser 'Game Hall of Fame' and PC User 'Strategy Game of the Year') for Accolade, Heaven & Earth for Walt Disney Interactive and Endorfun (#2 PCHome’s 'Top 100 Games of the Year') for Time Warner Interactive. Designed & produced Evolution Interface for Windows. Creative Director at Synergy Media Group. Designed and produced Pypeline media player & authoring tool and the .ep3 media bundling file format; the first comprehensive rich media platform. For Torrential Holdings, designed Torrque media player and authoring tool, integrating BitTorrent technology for 1-click global publishing.

Directed, reshaped, and led the re-imagining of the catalog music and visual media content group at Sony Music Entertainment (SME) for 16+ years. While he was there, SME maintained the number one catalog and visual media market share in the industry through innovative product creation, strategic partnerships with artists, retailers and technology companies. Prior to Sony, Mr. Safter owned and operated a variety of retail and content creation companies.

17 years experience in top-tier IT executive positions at large corporations including Hasbro Far East, Campbell Soup Asia and Boto International. Previous roles include CEO of PBE International, a digital content delivery platform company. In 2008, he expanded the business into the database marketing arena by offering innovative target advertising and marketing information business services to China Mobile, China Telecom, and Guangdong China Post Bureau.

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