yieldPass

Affordable data monetization solutions for small and mid-sized Websites...


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yieldPass: fast facts

yieldPass offers SaaS solutions for small to mid-sized web and app publishers, helping them turn site visits into ad revenue. Our software streamlines the process of auditing and improving ad infrastructure, giving smaller publishers the ability to monetize customer data the way big media companies do.

We remove the high cost and complexity the data monetization process while ensuring compliance with strict data privacy regulations.


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increasing access

Massive media companies have the funds and infrastructure to easily turn their customers’ data into revenue. e.g. The NY Times generates ca. $300 M annual ad Revenue.

But for small to medium-sized publishers, it’s not so simple:


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a simple, streamlined solution

yieldPass makes data monetization simple and affordable -- helping smaller website and app publishers turn visits into incremental revenue.

Affordable.
No entry fees, period.


Simple.
We consolidate the integration of solutions for data monetization. Easy set-up and maintenance.

Safe.
We certify compliance with customer data privacy regulations. No more worrying about violations and the huge fines that come with them.


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why targeted ads matter

The responsible use of first-party data benefits all parties:

A true win-win-win situation.

We’re democratizing first-party data monetization -- smaller publishers will have access to the technology, knowledge, and resources that big media companies currently possess. The result? More data monetization across the web. 


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how
it works

yieldPass provides customers with helpful tools which find technical issues and recommend fixes, unlocking the full earning potential of a site.

Audit. Our first-of-its-kind, fully automated audit tool scans a publisher’s advertising-related infrastructure, identifying technical errors on the AdServer and ad-related components at the source code level. 




Scoring system. Evaluates a publisher’s current ad monetization situation, calculating a health score based on minimum quality requirements from premium supply sources.



AdOps planner. Get a clear action plan to improve the health score and comply with requirements of premium supply sources.




SaaS Solutions. Plug & play monetization and analytics tools to maximize every inch of your digital assets. (e.g. Header Bidding, Analytics, etc.)


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accomplishments to date



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reviews



 


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the yieldPass team


Sergio A. Aragón
CEO, Investor relationships and Corporate Development
9+ years in the AdTech industry, working for AdTech giants like Yahoo! And successful publishers including XING and ResearchGate


Sebastian Geller
CTO, Product architecture and platform security
8+ years as software engineer for AdTech giant OATH (now Verizon Media
 

Amelie Ferro
COO, Sales and Operations
10+ years of experience in the Digital Media industry, working for companies like Yahoo! And Disney. Serial entrepreneur and former CEO of Cimacast and Publicitas Latam.

Stephen Butler
CPO, Product definition and AdOps
5+ years in Digital Marketing and 3+ years asAdTech consultant working for digital agencies including Digital Performance Group and Nexus Consulting. Former CSO and co-founder of Lepton Media (AdTech consulting firm based in Germany)

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