U Posted by Laura Moller
\ January 17, 2014

Now that you’ve started writing your profile, be sure to consider which topics will be most interesting to readers. Too often, entrepreneurs create disorganized profiles that fail to answer the most important questions.

Here’s your cheat sheet for creating a persuasive profile:


1. Introduction – What problem are you trying to solve?
After a brief explanation of what your product is, set the stage by introducing your reader to the problem that your product aims to solve. Use language that expresses how painful and immediate this problem is..

2. Your Company – Why is your idea a great solution?
Now is the time to explain the key features that make your company great. Present these value propositions as clear corollaries to the problems mentioned previously.

3. Team Traction – What accomplishments can you share as proof of your opportunity’s viability?
List any achievements that will make your company stand out. Pre-orders, press mentions, beta testing, manufacturing runs and successful prototypes are all great traction points that will get backers excited about your company.

4. About Us – Who are you?

Don’t forget to tell us a little about yourself! Write up a brief bio for you and each of your team members, highlighting relevant experience. Your friends and family will be your first (and biggest) supporters, but you also want to introduce yourself to everyone who doesn’t know you yet.

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