U Posted by Laura Moller
\ January 17, 2014

Now that you’ve spent a little time thinking about who you’re going to contact during your crowdfunding campaign (See How to Leverage Your Contacts Here), let’s discuss how to go about spreading the word.

Social media sites like Facebook, Twitter and LinkedIn are the perfect platforms for attracting a lot of visibility quickly. Here are some quick tips that will help you make the most out of your social media networks:

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Both personal and professional, to ensure that all info is up to date and putting the best foot forward for your exciting new product.

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Share links, videos, photos to keep people engaged. 93% of the most engaging posts on Facebook are photos!

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These will keep people excited about your building momentum. For example: “We’ve already gotten XX pledges! Please share to keep this thing going!” or “Today we reached X% funded — so grateful for all the support!”

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Use resources like search.twitter.com to stay abreast of trending topics, so you can work your way into the conversation.

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Lastly, don’t be afraid to be personal, ask for help, start conversations, ask questions… just be human! The beauty of crowdfunding is that people come together to help other people succeed!

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