Fundable University: Campaign Essentials

U Posted by Admin
\ January 17, 2014

Create a professional profile

Your profile content should be very concise without being uninformative. Try to include at least four solid paragraphs of information. It should also contain several pictures, videos, sketches, or other visual elements. Assume that profile viewers will scroll through your page then read it if it seems interesting.

Set an achievable raise amount

Backers are impressed by startups who overfund, so it’s a great idea to set an achievable goal rather than the highest number you need. Your crowdfund won’t stop once you hit your goal. In fact, previous startups have picked up incredible steam once they hit 100% funding. Reaching your goal will also set you up well for investor interest or an equity campaign.

Provide value to your backers

Regardless of whether you’ve chosen a rewards or equity campaign, you will not be successful if you do not provide value to backers in exchange for their pledges. For rewards campaigns, your rewards tiers should be something priced out so that you aren’t losing money, but people are still enticed to buy it. For equity campaigns, backers need to be shown that the return will be worth the initial investment. Either way, you can’t get something for nothing.

Marketing is the key to success

Everything about your profile and startup could be perfect and extremely fundable, but if no one sees it, then it’s worthless. Outreach is the only way your campaign can be successful, and it’s up to you to make sure this outreach takes place. Reach out to friends, family, media, and investors to educate them about your startup and ask for their help with funding.

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