When people begin to research crowdfunding, the first thing they tend to notice is the incredible utility it provides to fund companies and launch new businesses. While funding is the predominant use for campaigns, savvy entrepreneurs have figured out that crowdfunding can also be an incredible marketing tool.
What does crowdfunding have to do with marketing?
Crowdfunding and marketing are very closely intertwined- they both rely on reaching a target audience and driving engagement. There’s a direct correlation between the amount of exposure a company gets and the amount of pledges it brings in.
Launching a crowdfund also creates a unique opportunity to share your startup’s story in the media.
How can I market using a crowdfunding campaign?
Using your crowdfunding campaign for marketing purposes may be easier than you think. Here are 3 steps to get you started:
Set a highly attainable goal
When using your crowdfunding campaign for marketing rather than funding, it’s possible to choose a goal that you know you will be able to reach. By reaching or surpassing your goal, you’ll have an even greater story to market!
Tell a Great Story
The most important part of marketing is to tell a compelling story that get’s people interested in what you’re creating. Attach your startup’s story to a current industry issue or event in a way that will appeal to your target audience. By making your startup relevant, your campaign is much more likely to be shared.
Utilize social media channels and youe company blog to engage your current customers and fans. Their likes, tweets, and posts will drive additional traffic to your crowdfunding campaign. The most important aspect of social marketing is to engage your audience with industry-relevant content rather than constantly hard-selling your company. Your audience will come to respect you as an industry expert and associate your brand with interesting, high quality information.
Are any resources available?
Absolutely! The Fundable blog has many tips for marketing your crowdfunding campaign effectively. Get started with one (or all) of the recommendations below: