U Posted by Laura Moller
\ January 17, 2014

This week we highlight a breakout success — an interactive gaming company that saw $800,000 in revenue within months of launching. We also share our comprehensive Investor Guide including tips for how to best approach investors for your startup.

reality VI

Reality VI Creates Interactive Games for Discovery Channel Fans

Reality Ventures International develops and distributes branded, licensed products that give people the opportunity to live in the world of their favorite Discovery Channel shows. With over $800,000 in revenue generated within 10 months of launch, their flagship product, Pay Dirt Gold Company, is one of the fastest growing licensed products in Discovery Channel history.

Pay Dirt Gold Company allows fans of Discovery’s hit show Gold Rush to experience the excitement of panning for gold in their own homes or backyards. Following the tremendous success of Pay Dirt Gold, Reality Ventures has reached an agreement with the Discovery Channel to develop more products around some of their other hit shows, including Finding Bigfoot, Deadliest Catch, Game of Stones, Shark Week and more.

Reality VI has experienced some incredible growth recently — working with big box retailers like Walmart, Target, and Sears and arriving at Toys”R”Us locations across the United States just a few weeks ago. The team is also working on developing a collection of mobile apps that bring all the action and adventure of a Discovery Channel show to the smartphone screen.


The Entrepreneur’s Guide to Investors

Startup Truth: Investors are instrumental to growth. They provide access to the capital necessary for bringing ideas from the lab bench to retailers’ shelves, and from the whiteboard to the mainstream, when no other source of funds is viable.

We created this comprehensive guide because navigating the various, nebulous sources of information on the different types of investors, where to find them, how to approach them, what they are looking for, and what turns them off, can be a frustrating and challenging process. Read on for tips on how to best approach investors for your startup.

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