U Posted by Laura Moller
\ January 17, 2014

Map My Beauty is a new app that makes getting personalized beauty tips as simple as the swipe of a smartphone screen. The app harnesses the best that beauty, selfies, and cutting-edge technology have to offer – allowing beauty novices and makeup lovers alike to get personalized tutorials through their own selfie.

Map My Beauty also curates beauty products and looks based on the user’s needs and preferences, creating an incredible opportunity for beauty brands to connect with their customers. Map My Beauty already boasts a pilot deal with beauty retail giant Sephora that launched this spring. In less than two months, Map My Beauty has attracted half a million women to their beauty experiences – with an over 40% return rate.

The Map My Beauty app has instantly gone viral, receiving rave reviews and an abundance of high-profile press coverage from outlets like Women’s Wear Daily, Forbes, Glamour, Yahoo and BuzzFeed, with over 535M impressions to date. The team is working to launch new technology, partnerships, and a new iOS app feature in the coming months. Map My Beauty’s seed round is already 80% committed.

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