U Posted by Laura Moller
\ January 17, 2014

Don’t Call Me Ma’am Simplifies Beauty Through Subscription Service

Don’t Call Me Ma’am is the first online subscription model skin care company offering high end products with natural ingredients.

Their initial line of 12 products serve every beauty need and includes cleansers, toners, moisturizers, serums, and sunscreens. Don’t Call Me Ma’am is simplifying skin care for women by offering a pared down integrated set of products available for purchase online and by subscription.

The skin care startup has been praised for its healthy attitude towards aging and natural beauty, and has gained a strong customer base of passionate fans. After an initial rewards crowdfunding campaign on Fundable, Don’t Call Me Ma’am brought in over $170,000 in funding and pre-orders.

Don’t Call Me Ma’am is approaching some big milestones — they’ve ramped up manufacturing to increase inventory in preparation for a national launch and are finalizing an ecommerce platform this October. They are looking for additional investors to increase marketing and production.

COMMENTS
Rob on October 19, 2014

Hi Kimberly. That’s a good question. The paradigm under which Kickstarter and others operate is one of donations, sometimes in return for services or perks of some kind. Kickstarter is actually limited to creative “projects” only and they state that it is “not about investment or lending.” While there are target amounts and deadlines, best practices in raising funds for a project in this way seems to be to not shoot too high in your target amount because if you don’t reach your target, no money changes hands. With Indiegogo, the money changes hands regardless of amount, but the fee is higher if the target is not reached and people are encouraged to run multiple, smaller campaigns. The bill before the Senate does not specifically address the issue of over funding, however it does require “a description of the stated purpose and intended use of the proceeds sought,” and “a target offering amount, the deadline to reach the target offering amount, and regular updates regarding the progress …” This will probably be addressed in the rules that will be promulgated after the bill is signed into law, but bearing in mind that this will concern offerings for the sale of securities, in some specific amount, for a specific intended purpose, and with a finite deadline, once the target is met and all the securities offered have been sold, that will be the end of that particular offering; there will not be any more shares for sale and thus no over-funding. There may ultimately be a provision for the release of funds to the issuer once a certain percentage of the target amount is reached, as provided for in the House bill. In a case like that, presumably the offering would remain open after funds were released until the stated deadline has been reached or it was fully funded.


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