U Posted by Laura Moller
\ January 17, 2014

Plum allows people to control and monitor their electricity via smartphone from anywhere in the world. Their line of wi-fi enabled Smart Dimmers, Smart Plugs and Smart Outlets makes lighting and appliance control easy and affordable.

Since launching last March, they’ve sold over 5,000 units ($625,000 in total pre-sales) and closed an initial $760,650 funding round. The team has accomplished some incredible milestones in the past few months, including securing top talent, finalizing a rebrand to Plum to enhance their market positioning, and sending products to retailers nationwide this month.

Plum has been hailed as a million-dollar idea by Connected World, and called “brilliant” by outlets such as TechCrunch, VentureBeat and GigaOm. The revolutionary light system also received the Demo Startup People’s Choice Award.

The Plum team is moving into a series A round after they close their current bridge round, which is already 90% funded with $450,000 raised from investors. They are planning to use funds raised to introduce new devices and increase production.

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