Teemplay Taps Into Network, Discovers Key to Crowdfunding Success
Teemplay has successfully finished their crowdfunding campaign and scored a slew of new fans and customers as a result!
The team behind Teemplay
Company founders Becket, Willis, and Steve are putting their funds raised towards the creation of Nu, an interactive game to spur creativity and problem solving with practical applications. Simply put, NU is a building game. Players will be able to make and use simple patterns to create virtually any structure they can imagine- for profit and fun.
How did a game garner so much interest?
The team built a fantastic base of contributions by utilizing personalized email campaigns and asking for introductions to new supporters through their network. They shared their initial successes through their social channels and pushed their fundraise to new heights.
Converting interest into success
Teemplay was founded on the evidence that video games are capable of contributing to a better world. The company hopes to maximize collective creative potential with their interactive gaming platform, and they did a fantastic job of maximizing their fundraise by reaching out to their fanbase and personal network. Bringing in 41 backers and achieving 193% of their fundraise goal, the founders of Teemplay proved that network outreach is an incredibly effective tool to launch a successful crowdfund.
Emulate Teemplay’s success – here are some best practices for network outreach:
1. Determine who your current customers are and create compelling rewards for them – they already like your product and can be your biggest supporters.
2. Compile a list of friends, family, and members of your network. Avoid spamming everyone in your network, but compile the largest list possible of people who may support your cause.
3. Craft a personalized email to customers, friends, and family explaining exactly how they can help. Include information on the different rewards tiers you’re offering, and ask that they share your fundraise through their own social networks to increase your support base.