U Posted by Laura Moller
\ January 17, 2014

We’re excited to share some of our tried and true email marketing tips with you! Companies on Fundable have seen incredible funding and success through their email efforts, and we want to share best tips from our community for how to leverage your email list to gather support for your campaign.


1. Analyze Your Email Contacts. Are your contacts mostly friends and family or do you have initial customers and professional contacts as well? It’s important to separate these contacts into different email lists so you can create an email that resonates with each group asking for their support. While your customers may be motivated by a new product, your friends and family might be more inclined to support you in a different way.


2. Share a Specific Ask. When emailing your friends and family, be sure to specifically ask for whatever it is that would help you most. Whether it’s sharing your page on their own social networks or backing you, let them know exactly how they can help you!


3. Prepare in Advance. You’ll want to take some time before you launch your campaign to prepare your emails to each group of contacts so that on day one of your campaign, you’re ready to hit the send button

Want more marketing tips? Check out 3 Ways to Put the Crowd in Your Crowdfund

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