Zebracard & Duct Tape Marketing: A Case Study

U Posted by Admin
\ January 17, 2014

When it comes to marketing, John Jantsch is your man. Creator of Duct Tape Marketing and often referred to as Zebracard“the world’s most practical small business expert,” John is frequently at the forefront of ever-evolving marketing strategies and technological tools. John’s vigilance regarding marketing strategies has recently led him to Fundable, and more specifically, Nick Carter of Zebracard.

Zebracard has effectively created an entirely new way to calculate ROI for business cards. Through a barcode or QR code placed upon business cards containing social information (such as a blog URL, Facebook profile, or Twitter handle), Zebracard is able to track not only when business cards are scanned, but what the user then does with that data. Gone are the days of wondering if your business card is merely sitting in someone’s wallet or actually being put to use.

Fascination with Zebracard’s concept paired with an interest in the rapidly expanding crowdfunding industry has inspired John to team up with Nick Carter to produce a mini blog series about marketing and crowdfunding using Zebracard as the series’ case study. John’s first blog post, “Crowdfunding is Marketing Pure and Simple,” debuted successfully on August 29 with hundreds of social shares and likes and can be seen here.

Stay tuned for the rest of John & Nick’s exciting marketing series! In the meantime, check out Zebracard’s Fundable profile and snag some of your own high-tech business cards!

COMMENTS
No comments yet.

Ready to Start Raising Capital?


GET STARTED 9

the startups.co platform

Copyright © 2017 Startups.co. All rights reserved.

Fundable is a software as a service crowdfunding platform. Fundable is not a registered broker-dealer and does not offer investment advice or advise on the raising of capital through securities offerings. Fundable does not recommend or otherwise suggest that any investor make an investment in a particular company, or that any company offer securities to a particular investor. Fundable takes no part in the negotiation or execution of transactions for the purchase or sale of securities, and at no time has possession of funds or securities. No securities transactions are executed or negotiated on or through the Fundable platform. Fundable receives no compensation in connection with the purchase or sale of securities.

// //