Crowdfunding is an incredibly interactive experience, and a successful crowdfunding campaign requires support from an engaged community. Social media marketing is an excellent tool to direct traffic to a fundraise profile.
The keys to success are planning, design, and execution. It’s important to create a strategic social marketing plan in advance, in order to effectively utilize social media’s opportunities.
Facebook. With over 1 billion active users on Facebook, many businesses choose to utilize the platform simply because of the traffic volume. Over 500 million users are present on any given day; the extent of reach is extraordinary. Visual media (like photos) perform best on Facebook to drive engagement.
Twitter. With 500 million users, Twitter is the runner up to Facebook in terms of size and reach. Unlike Facebook users, Twitter users seek quick bits of information rather than involved engagement. Interesting links, quotes, and clever sound bites work best on Twitter.
Linkedin. Linkedin is a professional networking platform with approximately 175 million users. Users on Linkedin crave information and articles that will better their relationships, business practices, and industry knowledge base. Additionally, targeted marketing efforts have been shown to garner more positive results on Linkedin than on other platforms.
Reddit. Reddit is a massive social aggregate of various forums (or subreddits) populated by approximately 20 million users from all over the world. There are over 67,000 subreddits available in which to engage, each with its own unique overarching theme (Useful examples include Startups, Technology, and Crowdfunding) .Reddit is an excellent community for engaging, in-depth conversations rather than hard-selling tactics; overt selling tactics will be met with resistance.
Pinterest. Pinterest is a female-dominated (80%), visually-oriented, social platform for picture sharing. Many pins center around crafts, design, and recipes. Pinterest can be utilized by businesses to share infographics, product pictures, and other interesting visuals.
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