U Posted by Laura Moller
\ January 17, 2014

Atlas is a wearable device company dedicated to precisely tracking physical activity. The Atlas wristband can automatically identify exercises, count reps, and organize sets, all with virtually zero user action. Unlike other wearable devices, Atlas can intelligently assess types of motion; even differentiating between a triangle push-up and standard push-up! Since launching a few months ago, the Atlas team has raised over $600,000 in pre-orders and has been featured in CNN, Men’s Health, Fast Company and TechCrunch.

Just last week, Atlas announced that their prototypes are complete and they are currently finalizing pre-release consumer testing to get Atlas wristbands to customers and retailers nationwide.

Atlas is looking for additional investments to expand their design team and expand production to meet demand more quickly.

Rohit on October 19, 2014

Crowdfunding is a great tool, but I only if you have an either irencdibly original and functional idea or if you already have a certain fanbase that would pledge money without you even having to ask. And a danger of crowdfunding is overfunded projects. Some developers or artists get way more than they estimated they needed, but that in return means fans will be expecting more and that you have to put aside way more money for rewards and in some cases, it just ruins the whole concept of the product.

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